Physical Activity
and
Nutrition Branch

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21^st Century Farmer's Market Program

Twenty-eight NC farmers' markets participate in the 21^st Century Farmers' Markets program, accepting U.S.D.A. Food and Nutrition Service, Supplemental Nutrition Assistance Program (SNAP) benefits, credit and debit cards in 24 counties.

The 21^st Century Farmer's Market Program services agricultural retail (farmers' markets, tailgate markets, mobile mini-markets, delivery routes, farmer cooperatives, and Certified Roadside Farm Stands) with enrollment, training, operation, promotion, and administration.

The 21^st Century Farmers' Markets program is administered by the Leaflight Inc., a nonprofit organization that promotes sustainable community development.

The program's partners include the North Carolina Division of Public Health (NCDPH) Physical Activity & Nutrition Branch, the Department of Agriculture and Consumer Services and the Division of Social Services.

PAN supports this initiative by serving on the 21^stCFM planning team, promoting the program and supporting social marketing and nutrition education approaches.